Scenario: Vinay is one of the top partners at St James’s Place. He certainly reaps the rewards that come with this status but it comes with its challenges too.
WORK OVERLOAD!
He only has time to repost official content provided to him by SJP because it has been approved by compliance BUT it isn’t very dynamic. The same content is given to all the other partners at SJP too so Vinay’s brand doesn’t stand out because there is no originality.
Challenge: Vinay’s diary is packed with client appointments every single day. He has a team to support him too but no strong brand visibility online and no staff member in house to help him with the content marketing.
A major time consuming task is to also get the content approved by compliance which is why Vinay would normally give up on creating his own content because he would never have the time to go through this.
Solution: At Manuka Media, we understand financial services so we have the skill, resource and time to create engaging content that is also compliant!
We interviewed Vinay in order to understand his brand and business. From this we were able to produce very personalised content to suit his brand and clients without Vinay having to do the work!
We delivered the content marketing strategy and ran it by his marketing consultant at SJP who gave us the stamp of approval with very minor tweaks to suit compliance.
Result: Vinay now stands out as a thought leader and key person of influence.
He has his own personalised content that is engaging and effective on social media.
Vinay has saved hours of time not having to deal with compliance, content creation, and social media management because he has outsourced this to Manuka Media.
In 3 days, we have been able to create 48 pieces of content: 24 videos and 24 posts with text and images but the journey continues.
His clients and potential clients get to see him everyday online whilst he is busy doing what he does best – advising!
