Method had grown considerably, but its brand and online presence no longer reflected the modern, technology-led and ambitious business it had become.
Manuka Media helped Method strengthen its positioning, visual identity, website and content while developing a more visible personal brand around its Managing Director, Stephen Henman.
The result was not simply a new look. It was a clearer and more human presence for the business and the people behind it.
Results at a glance
- 83,065 LinkedIn impressions
- 1,767 engagements
- 29% follower growth
- New visual identity and website
- Clearer company positioning and messaging
- Stronger personal brand for Stephen Henman
- Increased leadership visibility and camera confidence
- Wider exposure through ONBRAND sponsorship
The challenge
Method had changed significantly since its original brand was created.
The business had grown its lender base, increased the volume of valuation instructions it managed and continued to invest in its technology and people. However, its grey and black visual identity no longer reflected the company’s scale, energy or direction.
It still looked professional, but it had become restrictive.
Method needed a stronger and more recognisable identity without losing the trust and credibility required within the valuation and financial-services sectors.
There was also an opportunity to bring more visibility to the people behind the company.
Stephen Henman had considerable experience and a clear perspective on the lending and valuation industries, but his online presence did not yet communicate the full depth of his expertise, leadership or personality.
What Method wanted to achieve
Method wanted its brand to better represent the business it had become and support where it intended to go next.
This meant creating a clearer identity across the company’s messaging, website and content while making the brand more human and accessible to its different audiences.
Method also wanted to strengthen Stephen’s presence as a recognisable and trusted voice within the industry, giving people greater insight into the leadership and experience behind the company.
What Manuka did
Manuka Media began by looking beyond the existing visual identity and getting underneath the business itself.
The work explored Method’s positioning, audiences, values and ambitions, as well as the role its people and technology played in making the valuation process more efficient and transparent.
Manuka Media then helped Method:
- Clarify and strengthen its brand positioning and messaging
- Develop a bolder and more recognisable visual identity
- Bring existing brand colours forward into a more confident system
- Create a new website that reflected the evolved business
- Establish a clearer and more consistent approach to company content
- Refresh Stephen Henman’s LinkedIn presence
- Develop Stephen’s personal-brand messaging and content
- Build his confidence in front of the camera
- Produce new founder-led and company content
- Expand Method’s visibility through its sponsorship of ONBRAND
The company brand and Stephen’s personal brand were developed alongside one another so they could support the same reputation while still having their own distinct voices.
The Transformation
Method emerged with an identity that felt far more aligned with the business behind it: modern, efficient, technology-led, professional and trusted.
The new branding and website created a clearer and more recognisable company presence. At the same time, Stephen’s personal-brand work gave audiences greater access to the experience, thinking and personality behind Method.
He became more confident on camera, more consistent in sharing his perspective and more visible as a leader within the industry.
Across the measured LinkedIn period, Method and Stephen’s presence generated 83,065 impressions and 1,767 engagements, alongside 29% follower growth compared with the previous period.
The result was a connected brand ecosystem rather than an isolated rebrand: stronger positioning, a bolder identity, clearer messaging, more consistent content and a visible leader helping bring the business to life.
In Stephen’s Words
“Our new identity better reflects the Method of today. A business built around the combination of great people and great technology, making the valuation process faster, more efficient and more transparent for everyone involved.
It wasn’t about changing who we are. It was about creating an identity that better represents who we’ve become and where we’re going next.
A huge thank you to Rosalia Lazzara at Manuka Media, who challenged us, pushed our thinking and helped bring it all together.”
— Stephen Henman, Managing Director, Method
HAS YOUR BUSINESS OUTGROWN THE BRAND REPRESENTING IT?
Manuka Media helps businesses strengthen their positioning, clarify their message and build a more recognisable presence around both the company and the people behind it.
If the outside of your business no longer reflects everything you have built within it, let’s bring the two back together.
