Paul already had a successful business built through referrals, repeat clients and a strong reputation.
However, neither he nor the wider team was consistently visible online. Social media felt uncomfortable, time-consuming and unlikely to happen without clear ownership and ongoing support.
Manuka Media created and managed a strategy that brought the team into the company’s marketing, built their confidence and connected online visibility to measurable commercial opportunities.
The result was a social-media pipeline worth approximately £24,000, with £3,383 in completed business at the time the results were recorded.
Results at a glance
- Approximately £24,000 in potential business
- 16 trackable leads generated
- £3,383 in completed business at the time of reporting
- A more consistent pipeline beyond referrals
- Greater confidence across the team
- More team members contributing to content
- Managed visibility across LinkedIn, Instagram and Facebook
- Social media no longer feeling like an overwhelming task
The challenge
Paul’s business was already performing well through referrals and repeat clients, but its online presence did not reflect the strength of the company.
Paul and his team did not naturally enjoy social media. They had limited time to manage it, lacked confidence in front of the camera and knew that without someone taking ownership, consistent marketing would continue to be delayed.
As Paul explained:
“We hate it, we have no time, and if someone doesn’t do it, it just won’t get done.”
The business needed a sustainable way to become more visible without taking the team away from client work.
The goal wasn’t simply to publish more frequently. It was to create an additional pipeline, bring more of the team into the company’s marketing and connect its online activity to measurable business opportunities.
What Manuka Media did
Manuka Media developed a strategy around the company, its people and its wider commercial goals.
The work included:
- Creating a clear social-media strategy
- Helping different members of the team contribute
- Training the team in camera confidence
- Teaching them how to create content with purpose
- Producing content that demonstrated their expertise and personalities
- Managing the company’s LinkedIn, Instagram and Facebook accounts
- Holding regular check-ins to review engagement, progress and leads
- Supporting a landlord evening, office launch and company birthday
- Producing content and lead magnets for advertising
- Facilitating collaborations with property influencers
- Identifying relevant organic opportunities through online communities
Rather than treating social media as an isolated activity, Manuka connected it to the company’s events, relationships, advertising and wider business-development work.
The results
The work generated a social-media pipeline with an approximate combined value of £24,000.
This consisted of:
- 10 leads worth approximately £15,000, with £2,478 completed at the time of reporting
- A further six leads worth approximately £9,000, with £905 completed
- Together, the activity generated 16 trackable leads and £3,383 in completed business at the point the results were recorded.
The wider transformation was equally important.
The team became more confident on camera and more comfortable contributing to the company’s online presence. Social media stopped feeling like a chore, and Paul developed a consistent additional pipeline alongside the referrals and repeat business the company had already built.
The result was not simply more content. It was a structured marketing system designed to turn the company’s visibility into real, trackable opportunities.
TURN YOUR VISIBILITY INTO COMMERCIAL OPPORTUNITIES
Manuka Media helps businesses develop a clearer presence, bring their people into their marketing and create content connected to meaningful commercial goals.
If you want to build a more consistent pipeline beyond referrals alone, book a one-to-one discovery call with Rosalia to explore how Manuka Media could help.
