The Results
- 100,038 LinkedIn impressions
- 15,983% growth compared with the previous 83 days
- A sustainable schedule of no more than three posts per week
- Increased visibility and industry awareness for Liqwid
The Starting Point
When Isaac Ross began posting on LinkedIn at the end of May 2026, he had barely used the platform, knew relatively few people in the industry and did not consider himself a natural social media person.
At the same time, Isaac was building Liqwid, a growing finance business providing fast, rental income-based finance for professional landlords.
The business had a clear proposition and valuable market insight to share. The challenge was making sure the right people knew about it.
The Challenge
Isaac did not need to become a full-time content creator or start posting simply to remain active online.
He needed a sustainable way to communicate what Liqwid does, share his knowledge and build recognition within the industry—without creating a polished online persona that felt disconnected from who he was.
The content needed to support the growth of the business while still sounding natural, credible and unmistakably like Isaac.
The Manuka Approach
Manuka helped Isaac build a clearer and more consistent presence on LinkedIn.
The focus was on helping him communicate his expertise in a way that felt natural and manageable, giving him the direction and confidence to:
- Explain what Liqwid does
- Share market insight and business updates
- Communicate his views on borrower behaviour
- Bring more of his personality into the content
- Build visibility without needing to post every day
Rather than separating the founder from the business, the content helped audiences understand the relationship between Isaac, his expertise and the company he was building.
The Transformation
Isaac began posting no more than three times per week.
Between 20 May and 10 August 2026, his LinkedIn content generated 100,038 impressions. This represented an increase of 15,983% compared with the previous 83-day period.
The result was more than increased reach.
Liqwid began developing a more recognisable presence within the industry. More people were seeing the name, understanding the business and hearing directly from the person behind it.
Isaac had found a sustainable way to share his expertise, communicate Liqwid’s ambitions and become more visible without needing to become someone else online.
In Isaac’s words:
“For me, it’s been a place to get Liqwid on the map, communicate what we do, indulge in a bit of shameless self-promotion and just generally be myself and have a laugh.”
Build a personal brand that supports your business
You do not need to post every day or become a completely different person online to build visibility.
Manuka helps founders and businesses uncover the right message, develop a sustainable content strategy and show up with greater confidence and purpose.
