When Zoë Meharg entered the mortgage industry, she faced the challenge of building a client base from scratch with limited company-generated leads.
She knew that social media could help her build relationships and become more visible within the property finance industry, but it did not come naturally to her.
Manuka Media helped Zoë develop a clear personal-brand strategy, become more confident with content and build an online presence that supported her wider business ambitions.
The work later expanded to include the launch of an entirely new brand, The Leverage Club.
Results at a glance
- New client relationships
- Stronger industry connections
- Award nominations
- Speaking opportunities
- A complete personal-brand strategy
- Filmed content days
- Launch of The Leverage Club
- Full return on her investment within six months
The challenge
Zoë was relatively new to the mortgage industry and needed to establish her own client base, relationships and reputation.
With limited company-generated leads, she understood that becoming visible online would be important. However, social media was not something she naturally enjoyed or felt confident using.
The challenge was not simply producing more content.
Zoë needed a clear strategy that would help the right people understand her expertise, build trust in her and associate her name with property finance and high-value industry relationships.
What Zoe wanted to achieve
Zoë wanted to build a credible presence within the property finance industry, form meaningful connections and create opportunities beyond the leads available through her company.
She needed an approach to social media that felt natural and sustainable while supporting her longer-term ambitions.
As those ambitions developed, the work also needed to support the creation and launch of The Leverage Club: a new brand focused on helping developers, investors and entrepreneurs access finance, relationships and opportunities.
What Manuka Media did
Manuka Media worked closely with Zoë to uncover her strengths, clarify her positioning and develop a strategy around how she wanted to be known.
The work included:
- Developing a complete personal-brand strategy
- Clarifying Zoë’s positioning, audience and core messages
- Changing her mindset and confidence around social media
- Planning and filming content days
- Creating content that demonstrated her expertise and personality
- Building greater consistency and recognition online
- Supporting her industry relationship-building
- Developing and launching The Leverage Club brand
Rather than creating a polished online persona that did not feel like her, the strategy brought more of Zoë’s real personality, experience and ambitions into her content.
The transformation
Zoë’s growing visibility helped her deepen industry connections, engage with new clients and establish a stronger reputation within the property finance sector.
That presence also contributed to opportunities beyond direct enquiries. She received award nominations, secured speaking opportunities and developed the network and confidence required to launch The Leverage Club.
Within six months, Zoë had made back her investment in working with Manuka Media.
The result was not simply a more active social-media profile. Zoë had built a recognisable personal brand that supported client acquisition, industry relationships and the next stage of her business journey.
IN ZOË’S WORDS
“I’ve been working with Ros since last October and it’s been one of the best decisions I’ve made in my business journey.
From developing a full strategy plan, to filming content days, and now launching an entirely new brand, Ros has been an incredible support throughout.
Thanks to the strategy we built together, I’ve deepened my industry connections, engaged with new clients, been nominated for awards and even landed speaking opportunities. I made back my investment in under six months.”
— Zoë Meharg, Property Finance Specialist and Founder of The Leverage Club
BUILD A PERSONAL BRAND THAT CREATES REAL OPPORTUNITIES
Manuka Media helps founders and industry experts turn their knowledge, personality and experience into a personal brand people understand, remember and trust.
If you want to build a stronger presence that supports your client relationships and wider business goals, book a one-to-one discovery call with Rosalia.
