Manuka Media helped Jag Saran turn his expertise, story and purpose into a clearer and more recognisable personal brand.
The results
- 827.2% follower growth during the reported period
- 62,841 views on one Reel
- 933 follows generated by the Reel
- 733 saves and 277 reposts
- 3 months of content batched in half a day
The work included
- Business, content and personal-brand review
- Vision, positioning and message development
- Personal-brand strategy and blueprint
- Profile optimisation
- Three-month content plan
- Content filming and batching
- Ongoing social-media management
- Content distribution, introductions and brand amplification
The challenge
Jag was already an experienced property finance specialist with a valuable perspective on the industry.
He also had a personal story and a wider purpose that could help him connect with people beyond the services he offered.
The challenge was bringing those elements together.
His personal brand needed to communicate his expertise clearly while giving people a better understanding of the person, values and story behind it.
The goal was not to create a generic lead-generation presence or manufacture an online personality. It was to build a brand that felt human, distinctive and true to Jag.
The Manuka approach
Understanding the person behind the expertise
Before creating content, Manuka carried out an MOT of Jag’s business, existing content and online presence.
The process explored:
- Jag’s professional expertise
- His personal story
- His vision for the brand
- The message he wanted to share
- The people he wanted to reach
- The impact he wanted his voice to have
Building the strategy
Manuka developed the positioning, message and strategic blueprint before moving into content creation.
This ensured the content was not based on disconnected topics or trends. Every piece could reinforce what Jag wanted to become known for and give audiences a clearer reason to remember him.
His social profiles were also upgraded so that the wider online presence reflected the new direction.
Turning the strategy into content
Once the blueprint was established, Manuka mapped the content and spent half a day with Jag batching three months of material.
Manuka then supported the ongoing management and visibility of the brand by publishing and sharing content, making introductions and helping Jag’s voice reach more of the right people.
The results
Jag’s following increased by 827.2% during the reported period.
One Reel reached 62,841 views and generated 933 follows, 733 saves, 277 reposts and more than 4,000 likes.
These actions demonstrated more than passive reach. People chose to follow Jag, return to the content and share it with others.
The performance validated the strategy, but it was not the only transformation.
Jag now had a clearer personal brand that brought together his professional knowledge, lived experience, personality and purpose.
Instead of being visible only as another property finance specialist, he could become known for the distinctive perspective and story he brought to that expertise.
In Jag’s words
“Appreciate all your support Rosalia Lazzara and so much fun working together too.”
Make your expertise easier to recognise
A strong personal brand does not replace your professional expertise. It gives people a clearer reason to recognise, remember and connect with it.
Manuka helps founders and professionals uncover the story, positioning and message behind their work—and turn it into a consistent, visible personal brand.
